Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management

In a recent debate to improve resorts management in ecotourism area, the suitability of customer satisfaction survey in order to improve the quality of service in the resorts and in the ecotourism has become an issue. The main purpose of the study is to measure the level of customer satisfaction wit...

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Main Author: Rahman, Faiz Abd
Format: Thesis
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.usm.my/41790/
http://eprints.usm.my/41790/1/FAIZ_ABD_RAHMAN.pdf
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author Rahman, Faiz Abd
author_facet Rahman, Faiz Abd
author_sort Rahman, Faiz Abd
building USM Institutional Repository
collection Online Access
description In a recent debate to improve resorts management in ecotourism area, the suitability of customer satisfaction survey in order to improve the quality of service in the resorts and in the ecotourism has become an issue. The main purpose of the study is to measure the level of customer satisfaction with products and services offered and to identify the factors that influence customer satisfaction.This study was conducted in Kenyir Lake Terengganu. Kenyir Lake was chosen as the study area because these areas meet the characteristics of ecotourism area.
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format Thesis
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institution Universiti Sains Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T17:46:22Z
publishDate 2012
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spelling usm-417902019-04-12T05:26:23Z http://eprints.usm.my/41790/ Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management Rahman, Faiz Abd TH1-9745 Building construction In a recent debate to improve resorts management in ecotourism area, the suitability of customer satisfaction survey in order to improve the quality of service in the resorts and in the ecotourism has become an issue. The main purpose of the study is to measure the level of customer satisfaction with products and services offered and to identify the factors that influence customer satisfaction.This study was conducted in Kenyir Lake Terengganu. Kenyir Lake was chosen as the study area because these areas meet the characteristics of ecotourism area. 2012-02 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/41790/1/FAIZ_ABD_RAHMAN.pdf Rahman, Faiz Abd (2012) Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management. Masters thesis, Universiti Sains Malaysia.
spellingShingle TH1-9745 Building construction
Rahman, Faiz Abd
Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title_full Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title_fullStr Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title_full_unstemmed Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title_short Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title_sort service quality assessment in ecotourism areas: the case of tasik kenyir resort management
topic TH1-9745 Building construction
url http://eprints.usm.my/41790/
http://eprints.usm.my/41790/1/FAIZ_ABD_RAHMAN.pdf