Factors Influencing Intention Of
Malaysians To Shop Online

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Factors Influencing Intention Of Malaysians To Shop Online

Kajian ini menyelidik aplikasi Model Penerimaan Teknologi (TAM) dalam konteks pembelian secara atas talian. Untuk tujuan tersebut, kajian ini menggunakan persepsi risiko dan antesedennya (konsep kendiri, kedudukan kewangan dan kecenderungan untuk mengambil risiko) bersama dengan kepercayaan (trus...

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Bibliographic Details
Main Author:	Metani, Ahmed M. I.
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/41782/ http://eprints.usm.my/41782/1/AHMED_M._I._METANI24.pdf

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