Marketing Strategies And Performance Of Indigenous Construction
Firms In Nigeria

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Marketing Strategies And Performance Of Indigenous Construction Firms In Nigeria

Despite increased competition, construction firms are generally known to be lagging in the adoption of marketing strategies. The performance of indigenous construction firms (ICFs) in Nigeria has been severally criticised without commensurate research efforts to address the problem. This study fo...

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Bibliographic Details
Main Author:	Ogbu, *Chukwuemeka Patrick
Format:	Article
Language:	English
Published:	Penerbit Universiti Sains Malaysia 2017
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/41415/ http://eprints.usm.my/41415/1/jcdc2017.22.1.1.pdf

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