Myanmar’s Cultural Dimensions: Exploring The Relationship Among The Social Identity, Attitudes Towards Globalisation And Preferences Of Myanmar Consumers In Yangon

Myanmar’s Cultural Dimensions: Exploring The Relationship Among The Social Identity, Attitudes Towards Globalisation And Preferences Of Myanmar Consumers In Yangon

Myanmar is transitioning to an open market economy, but very little is known about Myanmar consumers and their attitudes towards globalisation. Using Hofstede’s cultural dimensions and social identity theory, this study sheds light on the role Myanmar consumers’ cultural values and social identit...

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Bibliographic Details
Main Authors: Rudkin, Alana, Erba, Joseph
Format: Article
Language:English
Published: Penerbit Universiti Sains Malaysia (USM Press) 2018
Subjects:
P1-1091 Philology. Linguistics(General)
Online Access:http://eprints.usm.my/41395/
http://eprints.usm.my/41395/1/IJAPS-1412018_Art.-8191-226.pdf

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