Reevaluating Successful Franchisees Characteristics

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Reevaluating Successful Franchisees Characteristics

This paper presents the literature reviews of a study that evaluate and identify the criteria of a successful franchisees in Malaysia. The report can be adopted by the franchisors in determining the best candidate for the franchise business. A systematic review was conducted to explore and to gath...

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Bibliographic Details
Main Authors:	Mohd, Zalena, Mohd , Zahira Ishan
Other Authors:	Kadir, Nadhrah A
Format:	Book Section
Language:	English
Published:	School of Social Sciences, USM 2017
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/41060/ http://eprints.usm.my/41060/1/ART_74.pdf

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