A Hypothetical Comparison between Event Marketing and Conventional Advertising

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A Hypothetical Comparison between Event Marketing and Conventional Advertising

The contemporary marketers all over the world are shifting their centre of attention into event marketing due to its intense reputation as a mode of promotion. However, the efficiency of event marketing as a promotional tool over the common advertising practices is yet to be measured. Hence, this ar...

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Bibliographic Details
Main Authors:	Ara, Husna, Sarwar, Nafish, Zabeen, Mashruha
Format:	Article
Language:	English
Published:	Universiti Sains Malaysia 2014
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/41048/ http://eprints.usm.my/41048/1/5._event_marketing.pdf

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