Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh

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Exploring the Floral Marketing Practices: An Investigation of the Retail Floral Traders of Bangladesh

The study of “Floral marketing” has become a catchphrase in both academic and practical arena, thus different issues related to floral marketing have been researched in many international studies. This study is designed on considering the contemporary trends of Floral Marketing in Bangladesh with...

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Bibliographic Details
Main Authors:	Ara, Husna, Hosen, Md. Mofazzal
Format:	Article
Language:	English
Published:	Universiti Sains Malaysia 2017
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/41046/ http://eprints.usm.my/41046/1/7._floral_marketing.pdf

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