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Understanding South Korea's Poor Nation Brand Image: A Content Analysis Of Two Leading German Print News Media, 1948–2013

Despite the spectacular rise of South Korea's economy, the West continues to perceive it as an underdeveloped nation. To ferret out the macrohistorical causes of this perception, we perform a content analysis of Korea-related articles since 1948 in two leading German news weeklies. We find t...

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Bibliographic Details
Main Authors:	Tim , Yung, Schwekendiek, Daniel
Format:	Article
Language:	English
Published:	Penerbit Universiti Sains Malaysia (USM Press) 2015
Subjects:	P1-1091 Philology. Linguistics(General)
Online Access:	http://eprints.usm.my/40868/ http://eprints.usm.my/40868/1/IJAPS-111-2015-Art.-5-115-1351.pdf

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