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Credibility of Halal Logo Design among Consumers

The credibility of halal logo certified by JAKIM must perform as a vital indicator in providing consumers with trustworthy components during product consumption. The recognition of halal logo will also be helping in raising potential brand awareness to avoid conflict and confusions to consumers. Pr...

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Bibliographic Details
Main Authors:	Zuhudi, Nurul Wahidah Mahmud, Dolah, Jasni
Other Authors:	Kadir, Nadhrah A
Format:	Book Section
Language:	English
Published:	School of Social Sciences, USM 2017
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/40728/ http://eprints.usm.my/40728/1/ART_59.pdf

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