Green Awareness Effects On Consumers'
Purchasing Decision: Some Insights
From Malaysia

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Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia

Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision...

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Bibliographic Details
Main Author:	Mohd. Suki, Norazah
Format:	Article
Language:	English
Published:	Penerbit Universiti Sains Malaysia (USM Press) 2013
Subjects:	P1-1091 Philology. Linguistics(General)
Online Access:	http://eprints.usm.my/40649/ http://eprints.usm.my/40649/1/Art3.pdf

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