Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia
Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Sains Malaysia (USM Press)
2013
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| Online Access: | http://eprints.usm.my/40649/ http://eprints.usm.my/40649/1/Art3.pdf |
| _version_ | 1848879079403552768 |
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| author | Mohd. Suki, Norazah |
| author_facet | Mohd. Suki, Norazah |
| author_sort | Mohd. Suki, Norazah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Consumers' awareness on products marketed in green marketing is important
in guiding their purchasing decision of green products. This study aims to
examine the influence of consumers' environmental concerns, awareness of
green product, price and brand image on their purchasing decision of green
products. A total of 200 completed responses were collected in the survey.
Responses were randomly drawn from students in a public university in the
Federal Territory of Labuan, Malaysia. Their participation was purely
voluntary. |
| first_indexed | 2025-11-15T17:41:32Z |
| format | Article |
| id | usm-40649 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:41:32Z |
| publishDate | 2013 |
| publisher | Penerbit Universiti Sains Malaysia (USM Press) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-406492018-05-30T08:41:28Z http://eprints.usm.my/40649/ Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia Mohd. Suki, Norazah P1-1091 Philology. Linguistics(General) Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 200 completed responses were collected in the survey. Responses were randomly drawn from students in a public university in the Federal Territory of Labuan, Malaysia. Their participation was purely voluntary. Penerbit Universiti Sains Malaysia (USM Press) 2013 Article PeerReviewed application/pdf en http://eprints.usm.my/40649/1/Art3.pdf Mohd. Suki, Norazah (2013) Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia. International Journal of Asia Pacific Studies (IJAPS), 9 (2). pp. 50-63. ISSN ISSN: 1823-6243 http://ijaps.usm.my/wp-content/uploads/2013/07/Art3.pdf |
| spellingShingle | P1-1091 Philology. Linguistics(General) Mohd. Suki, Norazah Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia |
| title | Green Awareness Effects On Consumers'
Purchasing Decision: Some Insights
From Malaysia |
| title_full | Green Awareness Effects On Consumers'
Purchasing Decision: Some Insights
From Malaysia |
| title_fullStr | Green Awareness Effects On Consumers'
Purchasing Decision: Some Insights
From Malaysia |
| title_full_unstemmed | Green Awareness Effects On Consumers'
Purchasing Decision: Some Insights
From Malaysia |
| title_short | Green Awareness Effects On Consumers'
Purchasing Decision: Some Insights
From Malaysia |
| title_sort | green awareness effects on consumers'
purchasing decision: some insights
from malaysia |
| topic | P1-1091 Philology. Linguistics(General) |
| url | http://eprints.usm.my/40649/ http://eprints.usm.my/40649/ http://eprints.usm.my/40649/1/Art3.pdf |