Ethnic Identity And Consumption Of Popular Culture Among Young Naga People, India
The rapid economic growth of India has been internationally well recognised for the past decade. Following the economic growth, its media products are also beginning to be recognised. Hindi media products are most pervasively spread in the country. This research is to investigate how the ethnic m...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Sains Malaysia (USM Press)
2011
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/40518/ http://eprints.usm.my/40518/1/SatoshiOta-EthnicIdentity.pdf |
| _version_ | 1848879045918326784 |
|---|---|
| author | Ota, Satoshi |
| author_facet | Ota, Satoshi |
| author_sort | Ota, Satoshi |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The rapid economic growth of India has been internationally well recognised for
the past decade. Following the economic growth, its media products are also
beginning to be recognised. Hindi media products are most pervasively spread in
the country. This research is to investigate how the ethnic minority group of the
Nagas from the Northeast India is reacting when they are exposed to Hindi mass
culture. By looking at the young Naga people's consumption pattern of media
products, the reflection of political status of the Naga in India as well as their
identity vis-à-vis India becomes visible. The article argues that Naga people's
separate identity from India is reflected in their consumption pattern of media
products, which prefer to consume Western media products instead of Hindi mass
culture. |
| first_indexed | 2025-11-15T17:41:00Z |
| format | Article |
| id | usm-40518 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:41:00Z |
| publishDate | 2011 |
| publisher | Penerbit Universiti Sains Malaysia (USM Press) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-405182018-05-22T04:30:36Z http://eprints.usm.my/40518/ Ethnic Identity And Consumption Of Popular Culture Among Young Naga People, India Ota, Satoshi P1-1091 Philology. Linguistics(General) The rapid economic growth of India has been internationally well recognised for the past decade. Following the economic growth, its media products are also beginning to be recognised. Hindi media products are most pervasively spread in the country. This research is to investigate how the ethnic minority group of the Nagas from the Northeast India is reacting when they are exposed to Hindi mass culture. By looking at the young Naga people's consumption pattern of media products, the reflection of political status of the Naga in India as well as their identity vis-à-vis India becomes visible. The article argues that Naga people's separate identity from India is reflected in their consumption pattern of media products, which prefer to consume Western media products instead of Hindi mass culture. Penerbit Universiti Sains Malaysia (USM Press) 2011 Article PeerReviewed application/pdf en http://eprints.usm.my/40518/1/SatoshiOta-EthnicIdentity.pdf Ota, Satoshi (2011) Ethnic Identity And Consumption Of Popular Culture Among Young Naga People, India. International Journal of Asia Pacific Studies (IJAPS), 7 (3). pp. 54-74. ISSN ISSN: 1823-6243 http://ijaps.usm.my/wp-content/uploads/2012/07/SatoshiOta-EthnicIdentity.pdf |
| spellingShingle | P1-1091 Philology. Linguistics(General) Ota, Satoshi Ethnic Identity And Consumption Of Popular Culture Among Young Naga People, India |
| title | Ethnic Identity And Consumption Of Popular
Culture Among Young Naga People, India |
| title_full | Ethnic Identity And Consumption Of Popular
Culture Among Young Naga People, India |
| title_fullStr | Ethnic Identity And Consumption Of Popular
Culture Among Young Naga People, India |
| title_full_unstemmed | Ethnic Identity And Consumption Of Popular
Culture Among Young Naga People, India |
| title_short | Ethnic Identity And Consumption Of Popular
Culture Among Young Naga People, India |
| title_sort | ethnic identity and consumption of popular
culture among young naga people, india |
| topic | P1-1091 Philology. Linguistics(General) |
| url | http://eprints.usm.my/40518/ http://eprints.usm.my/40518/ http://eprints.usm.my/40518/1/SatoshiOta-EthnicIdentity.pdf |