Inovasi Produk dalam Program Homestay: Kajian Kes di Homestay Kampung Desa Keda

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Inovasi Produk dalam Program Homestay: Kajian Kes di Homestay Kampung Desa Keda

Inovasi merupakan salah satu komponen yang penting untuk meningkatkan kelebihan daya saing dalam persekitaran yang semakin berubah masa kini. Pasaran yang lebih baik memerlukan idea yang lebih kreatif dalam penghasilan sesuatu produk termasuklah dalam sektor pelancongan dengan penglibatan kawasan...

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Bibliographic Details
Main Authors:	Suffarruddin, Suhaida Herni, Jaafar, Mastura, Rahman, Suraiyati
Other Authors:	A. Kadir, Nadhrah
Format:	Book Section
Language:	English
Published:	School of Social Sciences, USM 2017
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/40503/ http://eprints.usm.my/40503/1/ART_23.pdf

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