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Anthropomorphic Stimuli In Brand Design: The Effect Of Human Face Schema

Numerous studies claim that creative designers and advertisers often use anthropomorphism as a marketing tool for evoking emotion, facilitating interaction and influencing consumer’s buying decision. Brand names such as KFC, Michelin and M&M earn recognition and popularity due to human character...

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Bibliographic Details
Main Authors:	Harun, Azahar, Abd Razak, Mohamed Razeef, Abd Rahim, Russlan, Mohd Radzuan, Lili Eliana
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	NX Arts in general
Online Access:	http://eprints.usm.my/39330/ http://eprints.usm.my/39330/1/PAPER_52.pdf

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