The Extent Of Social Media Practices In Malaysian Sme: Migrating From Adoption To
Measurement

QR Code

The Extent Of Social Media Practices In Malaysian Sme: Migrating From Adoption To Measurement

Social media is leveraged by businesses at a discernible pace. Most often social media is used to instill brand awareness, to stimulate communication, to facilitate relationships, to spur information exchange and innovation, to track customers’ voice, and so forth. Despite the increasing imperati...

Full description

Bibliographic Details
Main Authors:	Md Jania, Noraniza, Zakaria, Mohd Hafiz, Maksom, Zulisman, M. Haniff, Md. Shariff
Other Authors:	A. Kadir, Nadhrah
Format:	Book Section
Language:	English
Published:	School of Social Sciences, USM 2017
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/39180/ http://eprints.usm.my/39180/1/ART_6.pdf

Similar Items

Examining the factors affecting SME Performance: The Mediating Role of Social Media Adoption
by: Qalati, Sikandar Ali, et al.
Published: (2021)

The Impact of Supply Chain Practices on Sme Companies in Melaka
by: Samsuddin, Nurshamimah, et al.
Published: (2017)

Social media as an agent of social solidarity in Malaysia.
by: Ridzuan, Abdul Rauf, et al.
Published: (2014)

Exploration of the solar system using multimedia technology
by: Devaraju, Anusuriya, et al.
Published: (2006)

Effect Of Social Media On National Security Of The United Arab Emirates
by: Alkhateri, Naser Muftah Ali Obaid
Published: (2022)

Contestation Of Jihad And Social Media Narrative: A Case Study Of Isis
by: Mohd Kaslan, Umi Nur Zahidah
Published: (2021)

Improving E-Commerce Application through Sense of Agency of a Calibrated Interactive VR Application
by: Abdul Rahim, Nurul Aiman, et al.
Published: (2022)

Migrating designs: matching product evolution to social migration
by: Rahman, Rizal, et al.
Published: (2009)

Entrepreneurial Learning as a Mediator between Entrepreneurial Orientation and SME Performance: A Conceptual Model and Research Propositions
by: Abubakar, Ramatu Abdulkareem, et al.
Published: (2017)

AI-Driven Automation in Software Testing: Enabling SME Adoption
by: Sothy Sundara, Raju, et al.
Published: (2025)

Malaysian SME’s Contractors Adoption of Building information Modeling (BIM)
by: Mohd Zul Aswad Zulkifli,, et al.
Published: (2023)

Mapping Skills Education Through Social Media Platform For Technical Vocational Education And Training (TVET) In Malaysia
by: Soon, Eu Hui, et al.
Published: (2017)

An analysis of the extent to which monetary and non-monetary rewards motivate employees within a Chinese Financial-services SME
by: Zhang, Naidan
Published: (2017)

Corporate Social Responsibility Initiatives For Childrens’ Education In The Rural Areas: A Case Study Of Adopt-A-School (ASC) Program From Pintar Foundation
by: Azhar, Athirah
Published: (2018)

Numerical model of the migration of toluene in porous media
by: Mohamed Yusof, Zainab, et al.
Published: (2003)

E-commerce adoption in SME retail sector: a conceptual model
by: Amin, Mohammad Ruhul, et al.
Published: (2014)

An empirical study of the important factors for knowledge-management adoption in the SME sector
by: Wong, Kuan Yew, et al.
Published: (2005)

Social media and SMEs’ performance in developing countries: effects of technological-organizational-environmental factors on the adoption of social media
by: Qalati, Sikandar Ali, et al.
Published: (2022)

Aiming for 'highest practicable extent' improvement
by: McDonald, Tein
Published: (2014)

International migration and social pain responses
by: Lu, M., et al.
Published: (2017)

Influence Of Perceived Service Quality, Social Media Marketing Activities And Patient Satisfaction On Patients Revisit Intention At Private Hospitals In United Arab Emirates
by: Wafi, Shaban M S
Published: (2023)

The Conceptualization and Operationalization of Cultural Tolerance: Adopting Positive Psychology Perspective
by: Linoa, Mitshel, et al.
Published: (2017)

Intention To Adopt Activity-Based Costing In Jordanian Manufacturing Industry
by: Ibrahim, Yousef Ammar Ali
Published: (2023)

Social, Economic and Political Implications of Nuclear Power Plant in Bangladesh
by: Karim, Ridoan, et al.
Published: (2017)

Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda.
by: Thurasamy, Ramayah, et al.
Published: (2009)

Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda
by: Thurasamy, Ramayah, et al.
Published: (2009)

Corporate social responsibility:An analysis of current practices in the hotel industry.
by: Mansor , Fazreena, et al.
Published: (2014)

SME Performance Measurement: A Technical Review of Malaysia
by: Nor Mahirah, Mustapha, et al.
Published: (2019)

An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK
by: Wang, Haiming
Published: (2015)

Predicting adoption of location-based social media service in travel decisions
by: Tong, Xiayu, et al.
Published: (2016)

Using social media to increase E-government adoption in developing countries
by: Shah, B., et al.
Published: (2011)

Research study on adoption of social media marketing in the enterprise (Malaysia context)
by: Kee, Yong Hong, et al.
Published: (2015)

Development Of Medical Social Work Practice In Malaysia: A Historical Perspective
by: Lee, Elsie Lee @ Pek Neo
Published: (2011)

Development of medical social work practice in Malaysia: A historical perspective.
by: Lee, Elsie Lee @ Pek Neo
Published: (2011)

Corporate social responsibility in the SME sector: an exploratory investigation
by: Suprawan, L., et al.
Published: (2009)

To What Extent is Earnings Management Practiced in Malaysia?
by: Ho, Poh-Ling, et al.
Published: (2009)

Media and Political Discourse: The Nigerian experience
by: Bashir, Muktar, et al.
Published: (2017)

The Determinants Of Electronic Health Record Adoption And The Role Of Data Governance As Mediator In Indonesia
by: Said, Ahmad
Published: (2024)

Adoption Of Closed-loop Supply Chain Practices By Myhijau Mark Certified Manufacturing Firms In Malaysia: Antecedents, Constraints, Outcome And The Mediating Effect Of Green Capabilities
by: Siali, Fadilah
Published: (2023)

Determinants of business-to-consumer e- commerce adoption among sme retailers in Saudi Arabia
by: Altayyar, Raed Saud D
Published: (2022)