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Exploring Lenggong Valley World Heritage Site’s Brand Equity Dimensions

This study explores the brand equity dimensions of a world heritage destination brand, namely the Lenggong Valley World Heritage Site. The study adopted a survey-based brand equity metrics from a previous study that features 27 brand equity dimensions for products. The 27 dimensions were used as...

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Bibliographic Details
Main Authors:	Noor, Shuhaida Md, Kuthoos, Haja Mydin Abdul
Format:	Article
Language:	English
Published:	EDP Sciences 2014
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/39079/ http://eprints.usm.my/39079/1/Exploring_Lenggong_Valley_World_Heritage_Site%E2%80%99s_Brand_Equity_Dimensions.pdf

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