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Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users

Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through...

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Bibliographic Details
Main Author:	Abdul Qader, Iman Khalid
Format:	Thesis
Language:	English
Published:	2017
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/39055/ http://eprints.usm.my/39055/1/Influence_of_brand_experience_on_brand_loyalty_and_brand_equity_of_the_smartphone_millennial_users..pdf

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