The Effectiveness Of Typography In Packaging Design For Smes Food Industries

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The Effectiveness Of Typography In Packaging Design For Smes Food Industries

The purpose of this paper is to provide a review on the effectiveness of typography in packaging design for SMEs food industries. This paper presents an exposition of content analysis and visual audits methods conducted on 27 products of SMEs. Samples were taken from SMEs who participated in Karniva...

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Bibliographic Details
Main Authors:	Md Saad, Khatijah, Idris, Muhammad Zaffwan
Format:	Conference or Workshop Item
Language:	English
Published:	2014
Subjects:	NX Arts in general
Online Access:	http://eprints.usm.my/38753/ http://eprints.usm.my/38753/1/FULL_PAPER_072.pdf

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