The Effectiveness Of Typography In Packaging Design For Smes Food Industries
The purpose of this paper is to provide a review on the effectiveness of typography in packaging design for SMEs food industries. This paper presents an exposition of content analysis and visual audits methods conducted on 27 products of SMEs. Samples were taken from SMEs who participated in Karniva...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/38753/ http://eprints.usm.my/38753/1/FULL_PAPER_072.pdf |
| _version_ | 1848878556553150464 |
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| author | Md Saad, Khatijah Idris, Muhammad Zaffwan |
| author_facet | Md Saad, Khatijah Idris, Muhammad Zaffwan |
| author_sort | Md Saad, Khatijah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to provide a review on the effectiveness of typography in packaging design for SMEs food industries. This paper presents an exposition of content analysis and visual audits methods conducted on 27 products of SMEs. Samples were taken from SMEs who participated in Karnival Usahawan Desa (KUD) 2014 in Johor Bahru. This research examined the use of typographical aspects in conveying information about the product such as type, style and shape on the packaging, as well as communication aspects such as legibility, consistency and hierarchy. Findings suggested that typography used in SMEs packaging design need to limit the number of typefaces. Too many typefaces can produce a distorted message defeating the purpose of communicating about the product. The typeface should provide a clear, consistent and unified message. It is hoped that the findings, as presented in this paper, will highlight the important of using typography effectively in order to increase consumer comprehension of the product to a much greater degree, thus increasing consumer loyalty and product sales |
| first_indexed | 2025-11-15T17:33:13Z |
| format | Conference or Workshop Item |
| id | usm-38753 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:33:13Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-387532018-02-12T08:29:03Z http://eprints.usm.my/38753/ The Effectiveness Of Typography In Packaging Design For Smes Food Industries Md Saad, Khatijah Idris, Muhammad Zaffwan NX Arts in general The purpose of this paper is to provide a review on the effectiveness of typography in packaging design for SMEs food industries. This paper presents an exposition of content analysis and visual audits methods conducted on 27 products of SMEs. Samples were taken from SMEs who participated in Karnival Usahawan Desa (KUD) 2014 in Johor Bahru. This research examined the use of typographical aspects in conveying information about the product such as type, style and shape on the packaging, as well as communication aspects such as legibility, consistency and hierarchy. Findings suggested that typography used in SMEs packaging design need to limit the number of typefaces. Too many typefaces can produce a distorted message defeating the purpose of communicating about the product. The typeface should provide a clear, consistent and unified message. It is hoped that the findings, as presented in this paper, will highlight the important of using typography effectively in order to increase consumer comprehension of the product to a much greater degree, thus increasing consumer loyalty and product sales 2014 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/38753/1/FULL_PAPER_072.pdf Md Saad, Khatijah and Idris, Muhammad Zaffwan (2014) The Effectiveness Of Typography In Packaging Design For Smes Food Industries. In: 1st International Conference on Creative Media, Design & Technology (REKA) 2014, 25-27 November, 2014, Pulau Pinang, Malaysia. |
| spellingShingle | NX Arts in general Md Saad, Khatijah Idris, Muhammad Zaffwan The Effectiveness Of Typography In Packaging Design For Smes Food Industries |
| title | The Effectiveness Of Typography In Packaging Design For Smes Food Industries |
| title_full | The Effectiveness Of Typography In Packaging Design For Smes Food Industries |
| title_fullStr | The Effectiveness Of Typography In Packaging Design For Smes Food Industries |
| title_full_unstemmed | The Effectiveness Of Typography In Packaging Design For Smes Food Industries |
| title_short | The Effectiveness Of Typography In Packaging Design For Smes Food Industries |
| title_sort | effectiveness of typography in packaging design for smes food industries |
| topic | NX Arts in general |
| url | http://eprints.usm.my/38753/ http://eprints.usm.my/38753/1/FULL_PAPER_072.pdf |