An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/38730/ http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf |
| _version_ | 1848878550179905536 |
|---|---|
| author | Mohamad Yasin, Nazri |
| author_facet | Mohamad Yasin, Nazri |
| author_sort | Mohamad Yasin, Nazri |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs
The purposes of this study are to determine the level of Integrated Marketing Communication (IMC) practice in Malaysia Government-Linked Companies (GLCs), to understand cultural influence towards IMC implementation and practice, and to understand top management perspectives on IMC in GLCs
|
| first_indexed | 2025-11-15T17:33:07Z |
| format | Thesis |
| id | usm-38730 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:33:07Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-387302019-04-12T05:25:08Z http://eprints.usm.my/38730/ An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice Mohamad Yasin, Nazri P87-96 Communication. Mass media Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this study are to determine the level of Integrated Marketing Communication (IMC) practice in Malaysia Government-Linked Companies (GLCs), to understand cultural influence towards IMC implementation and practice, and to understand top management perspectives on IMC in GLCs 2016-12 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf Mohamad Yasin, Nazri (2016) An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | P87-96 Communication. Mass media Mohamad Yasin, Nazri An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title | An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title_full | An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title_fullStr | An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title_full_unstemmed | An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title_short | An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title_sort | examination of integrated marketing communication in government-linked companies and cultures influence on the implementation and practice |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/38730/ http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf |