Modernisation Of Graphic Design: The Possibilities And Challenges Of Digitalisation

As inventions go, the contrivance of design as a dynamic, fluid, operational vehicle of human technology has always been subject to arguments and debates. The digitalisation of graphic design is a comparatively new field of research, a progressive process that evolves with technological developments...

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Main Author: Stephen , T.F. Poon
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.usm.my/38716/
http://eprints.usm.my/38716/1/FULL_PAPER_051.pdf
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author Stephen , T.F. Poon
author_facet Stephen , T.F. Poon
author_sort Stephen , T.F. Poon
building USM Institutional Repository
collection Online Access
description As inventions go, the contrivance of design as a dynamic, fluid, operational vehicle of human technology has always been subject to arguments and debates. The digitalisation of graphic design is a comparatively new field of research, a progressive process that evolves with technological developments. Undoubtedly, the evolution of design practices has transformed the entire design process in ways not deemed possible in the past. The advantages of digitalisation are particularly tangible in the range of possibilities generated by computer-based design tools. The main argument for the increase in “design capital” has been the accessibility of modern art tools to both design practitioners and the wider society, through mass digital culture absorption and the emerging technologies of production and reproduction. In presenting the fundamentals of digitalisation in design practices, this paper retraces the key cornerstones in the evolution of graphic design as an aesthetic medium from the 19th- to 21st-century, while pointing out the expanding, reflexive relationships between design and our environment. The researcher’s aim is to connect the socio-historical developmental frames of social progress and the practical uses of digitalisation in art and design today. The innovations in computer-mediated design work today grew from experimental platforms in the 20th-century, inasmuch as technological diffusion in the 21st-century Information Age derived from the widespread global embrace of the World Wide Web, multimedia and graphical computing systems. As a result of this development of the technological ‘canvas’, the production of design, aesthetic and cultural objects has shifted from the traditional artist-craftsman-specialist paradigm to reflect a more encompassing, diverse scope of ideas fostered by the exposure to different facets of creative capital and inspirations.
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spelling usm-387162018-02-06T07:09:01Z http://eprints.usm.my/38716/ Modernisation Of Graphic Design: The Possibilities And Challenges Of Digitalisation Stephen , T.F. Poon NX Arts in general As inventions go, the contrivance of design as a dynamic, fluid, operational vehicle of human technology has always been subject to arguments and debates. The digitalisation of graphic design is a comparatively new field of research, a progressive process that evolves with technological developments. Undoubtedly, the evolution of design practices has transformed the entire design process in ways not deemed possible in the past. The advantages of digitalisation are particularly tangible in the range of possibilities generated by computer-based design tools. The main argument for the increase in “design capital” has been the accessibility of modern art tools to both design practitioners and the wider society, through mass digital culture absorption and the emerging technologies of production and reproduction. In presenting the fundamentals of digitalisation in design practices, this paper retraces the key cornerstones in the evolution of graphic design as an aesthetic medium from the 19th- to 21st-century, while pointing out the expanding, reflexive relationships between design and our environment. The researcher’s aim is to connect the socio-historical developmental frames of social progress and the practical uses of digitalisation in art and design today. The innovations in computer-mediated design work today grew from experimental platforms in the 20th-century, inasmuch as technological diffusion in the 21st-century Information Age derived from the widespread global embrace of the World Wide Web, multimedia and graphical computing systems. As a result of this development of the technological ‘canvas’, the production of design, aesthetic and cultural objects has shifted from the traditional artist-craftsman-specialist paradigm to reflect a more encompassing, diverse scope of ideas fostered by the exposure to different facets of creative capital and inspirations. 2014 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/38716/1/FULL_PAPER_051.pdf Stephen , T.F. Poon (2014) Modernisation Of Graphic Design: The Possibilities And Challenges Of Digitalisation. In: 1st International Conference on Creative Media, Design & Technology (REKA) 2014, 25-27 November, 2014, Pulau Pinang, Malaysia.
spellingShingle NX Arts in general
Stephen , T.F. Poon
Modernisation Of Graphic Design: The Possibilities And Challenges Of Digitalisation
title Modernisation Of Graphic Design: The Possibilities And Challenges Of Digitalisation
title_full Modernisation Of Graphic Design: The Possibilities And Challenges Of Digitalisation
title_fullStr Modernisation Of Graphic Design: The Possibilities And Challenges Of Digitalisation
title_full_unstemmed Modernisation Of Graphic Design: The Possibilities And Challenges Of Digitalisation
title_short Modernisation Of Graphic Design: The Possibilities And Challenges Of Digitalisation
title_sort modernisation of graphic design: the possibilities and challenges of digitalisation
topic NX Arts in general
url http://eprints.usm.my/38716/
http://eprints.usm.my/38716/1/FULL_PAPER_051.pdf