A Method of Investigating the Ageing Perception and Satisfaction towards Product Appearances

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A Method of Investigating the Ageing Perception and Satisfaction towards Product Appearances

The purpose of this paper is to proposing a method investigating on product appearance perceived by the ageing consumers.It also examines the relationship between ageing perception towards product appearance in oder to better understand how they will respond to products as they grow older.

Bibliographic Details
Main Authors:	Majid, Ahmad Zuhairi Abdul, Jamalludin, Nurazlina
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Subjects:	NX Arts in general
Online Access:	http://eprints.usm.my/38452/ http://eprints.usm.my/38452/1/BCM17full_A_Method_of_Investigating_the_Ageing_Perception_and_Satisfaction_towards_Product_Appearances.pdf

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