Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.

Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.

Global competition among the players in the housing and construction industry has pushed the companies to be more surviving and struggling for their long term competitiveness and hence;identifying a more innovative marketing strategy. In this context, e-marketing has been considered as one of the ma...

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Bibliographic Details
Main Authors: M. Mohd Rosli, M. Z. Normayuni, Mohd Nazri, M.
Other Authors: Sehu Mohamad, Zhooriyati
Format: Book Section
Language:English
Published: Universiti Sains Malaysia 2014
Subjects:
H1-99 Social sciences (General)
Online Access:http://eprints.usm.my/37783/
http://eprints.usm.my/37783/1/sspis_2014_ms175_-_207.pdf

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