Role of Travel Motivations, Perceived Risks and Travel Constraints on Destination Image and Visit Intention in Medical Tourism
Travel motivations, perceived risks and travel constraints, along with the attributes and characteristics of medical tourism destinations, are important issues in medical tourism. Although the importance of these factors is already known, a comprehensive theoretical model of the decision-making pr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sultan Qaboos University, Oman
2017
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| Subjects: | |
| Online Access: | http://eprints.usm.my/37198/ http://eprints.usm.my/37198/1/%28ROLE_OF_TRAVEL_MOTIVATIONS%29__191-368-1-SM.pdf |
| Summary: | Travel motivations, perceived risks and travel constraints, along with the attributes and characteristics
of medical tourism destinations, are important issues in medical tourism. Although the importance of these
factors is already known, a comprehensive theoretical model of the decision-making process of medical tourists
has yet to be established, analysing the intricate relationships between the different variables involved. This article
examines a large body of literature on both medical and conventional tourism in order to propose a comprehensive
theoretical framework of medical tourism decision-making. Many facets of this complex phenomenon require
further empirical investigation. |
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