Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
Corporate today are becoming well aware of the needs and importance of integrating corporate social responsibility (CSR) as part of the overall company strategy. Although many Asian countries' are now practices CSR activities to certain extent but the research on the practices are lacking compa...
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| Format: | Monograph |
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Universiti Sains Malaysia
2017
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| Online Access: | http://eprints.usm.my/37133/ |
| _version_ | 1848878106746552320 |
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| author | Hassan, Siti Hasnah |
| author_facet | Hassan, Siti Hasnah |
| author_sort | Hassan, Siti Hasnah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Corporate today are becoming well aware of the needs and importance of integrating corporate social responsibility (CSR) as part of the overall company strategy. Although many Asian countries' are now practices CSR activities to certain extent but the research on the practices are lacking compared to western countries.
Korporat hari ini sedar akan keper/uan dan kepentingan mengintegrasikan tanggungjawab social korporat (CSR) sebagai sebahagian daripada strategi penting syarikat. Walaupun banyak negara-negara Asia kini mengamalkan aktiviti CSR pada tahap yang tertentu tetapi kajian mengenai amalan ini amat sedikit berbanding dengan negara-negara barat.
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| first_indexed | 2025-11-15T17:26:04Z |
| format | Monograph |
| id | usm-37133 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T17:26:04Z |
| publishDate | 2017 |
| publisher | Universiti Sains Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-371332017-10-16T02:12:50Z http://eprints.usm.my/37133/ Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT). Hassan, Siti Hasnah HD28-70 Management. Industrial Management Corporate today are becoming well aware of the needs and importance of integrating corporate social responsibility (CSR) as part of the overall company strategy. Although many Asian countries' are now practices CSR activities to certain extent but the research on the practices are lacking compared to western countries. Korporat hari ini sedar akan keper/uan dan kepentingan mengintegrasikan tanggungjawab social korporat (CSR) sebagai sebahagian daripada strategi penting syarikat. Walaupun banyak negara-negara Asia kini mengamalkan aktiviti CSR pada tahap yang tertentu tetapi kajian mengenai amalan ini amat sedikit berbanding dengan negara-negara barat. Universiti Sains Malaysia 2017 Monograph NonPeerReviewed Hassan, Siti Hasnah (2017) Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT). Technical Report. Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Hassan, Siti Hasnah Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT). |
| title | Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
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| title_full | Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
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| title_fullStr | Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
|
| title_full_unstemmed | Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
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| title_short | Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
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| title_sort | consumer psychographic, cause-related marketing practices and perceived corporate identity in purchase intention of csr product: a cross-cultural examination of indonesia-malaysia-thailand growth triangle (imt -gt). |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/37133/ |