The Significant Contribution Of Islamic
Relationship Marketing Practice In Malaysian
Takaful Industry Towards Determining
Customer Gratitude, Trust, And Commitment

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The Significant Contribution Of Islamic Relationship Marketing Practice In Malaysian Takaful Industry Towards Determining Customer Gratitude, Trust, And Commitment

Parallel to the achievement of the Takaful industry, agency system becomes the main medium utilised by the industry to educate the public and assist them about future fnancial preparation. As a mirror to an Islamic type of insurance, Takaful agents play signifcant role not only to sell the Takafu...

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Bibliographic Details
Main Author:	Che Mohd Salleh, Marhanum
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/37115/ http://eprints.usm.my/37115/1/aamj21s12016_8.pdf

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