Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.

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Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.

Flood is one of the most common natural disasters across the globe, jeopardising settlements along the floodplains and being considered a continued hazard for humanity. Malaysia is no exception due to its annual experience with flood during the monsoon season. Looking at the country's geograph...

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Bibliographic Details
Main Author:	Haron, Mahmod Sabri
Format:	Monograph
Published:	Universiti Sains Malaysia 2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36824/

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