Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.
Flood is one of the most common natural disasters across the globe, jeopardising settlements along the floodplains and being considered a continued hazard for humanity. Malaysia is no exception due to its annual experience with flood during the monsoon season. Looking at the country's geograph...
| Main Author: | |
|---|---|
| Format: | Monograph |
| Published: |
Universiti Sains Malaysia
2016
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/36824/ |
| _version_ | 1848878020573528064 |
|---|---|
| author | Haron, Mahmod Sabri |
| author_facet | Haron, Mahmod Sabri |
| author_sort | Haron, Mahmod Sabri |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Flood is one of the most common natural disasters across the globe, jeopardising settlements along the floodplains and being considered a continued hazard for humanity. Malaysia is no exception due to its annual experience with flood during the monsoon season. Looking at the
country's geographical location, most flood occurrences are natural resulting from the local tropical wet season that are characterised by heavy regular rainfall approximately during the period of October to March. The most recent incidence of flood disaster was considered the worst unexpected natural disaster in the country. Kelantan, Terengganu and Pahang were the three states which were hit the most, followed by Perak, Johor and Sabah.
|
| first_indexed | 2025-11-15T17:24:42Z |
| format | Monograph |
| id | usm-36824 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T17:24:42Z |
| publishDate | 2016 |
| publisher | Universiti Sains Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-368242017-09-28T07:28:26Z http://eprints.usm.my/36824/ Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. Haron, Mahmod Sabri HD28-70 Management. Industrial Management Flood is one of the most common natural disasters across the globe, jeopardising settlements along the floodplains and being considered a continued hazard for humanity. Malaysia is no exception due to its annual experience with flood during the monsoon season. Looking at the country's geographical location, most flood occurrences are natural resulting from the local tropical wet season that are characterised by heavy regular rainfall approximately during the period of October to March. The most recent incidence of flood disaster was considered the worst unexpected natural disaster in the country. Kelantan, Terengganu and Pahang were the three states which were hit the most, followed by Perak, Johor and Sabah. Universiti Sains Malaysia 2016 Monograph NonPeerReviewed Haron, Mahmod Sabri (2016) Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. Technical Report. Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Haron, Mahmod Sabri Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. |
| title | Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. |
| title_full | Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. |
| title_fullStr | Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. |
| title_full_unstemmed | Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. |
| title_short | Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. |
| title_sort | disaster relief ang preparedness: integrated marketing communication approach and disaster management in kelantan flood prone area. |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/36824/ |