Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria

Customers’ patronage in relation to banking sector, the use of its products and services are manifesting constant challenges for assessment of trust. Trust strongly depends on the level of improvement and banking commitment to customer satisfaction. However, trust is tied to some associated impor...

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Main Authors: Bello Bada, Abdulrahman, Karupiah, Premalatha
Other Authors: Sehu Mohamad, Zhooriyati
Format: Book Section
Language:English
Published: School of Social Science 2014
Subjects:
Online Access:http://eprints.usm.my/36787/
http://eprints.usm.my/36787/1/sspis_2014_1_-_12.pdf
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author Bello Bada, Abdulrahman
Karupiah, Premalatha
author2 Sehu Mohamad, Zhooriyati
author_facet Sehu Mohamad, Zhooriyati
Bello Bada, Abdulrahman
Karupiah, Premalatha
author_sort Bello Bada, Abdulrahman
building USM Institutional Repository
collection Online Access
description Customers’ patronage in relation to banking sector, the use of its products and services are manifesting constant challenges for assessment of trust. Trust strongly depends on the level of improvement and banking commitment to customer satisfaction. However, trust is tied to some associated important dimensions which are: dispositional, institutional and interpersonal. Therefore, this article tends to highlight the need for management and policy makers in the banking sector to identify and understand the important of all the dimensions stated above in building customers’ trust on bank, its products and services. Further, this paper recommend the need for executive members of the banking sector to use any of the identified dimensions that strongly influence or predicts customers’ trust on banking sector to improve influential strategies for banking products and services.
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institution Universiti Sains Malaysia
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language English
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publishDate 2014
publisher School of Social Science
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spelling usm-367872017-11-30T00:58:47Z http://eprints.usm.my/36787/ Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria Bello Bada, Abdulrahman Karupiah, Premalatha HM811-821 Deviant behavior. Social deviance Customers’ patronage in relation to banking sector, the use of its products and services are manifesting constant challenges for assessment of trust. Trust strongly depends on the level of improvement and banking commitment to customer satisfaction. However, trust is tied to some associated important dimensions which are: dispositional, institutional and interpersonal. Therefore, this article tends to highlight the need for management and policy makers in the banking sector to identify and understand the important of all the dimensions stated above in building customers’ trust on bank, its products and services. Further, this paper recommend the need for executive members of the banking sector to use any of the identified dimensions that strongly influence or predicts customers’ trust on banking sector to improve influential strategies for banking products and services. School of Social Science Sehu Mohamad, Zhooriyati Lai, Kien Wee 2014 Book Section PeerReviewed application/pdf en cc_by http://eprints.usm.my/36787/1/sspis_2014_1_-_12.pdf Bello Bada, Abdulrahman and Karupiah, Premalatha (2014) Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria. In: Conference Proceedings of Social Sciences Postgraduate International Seminar (SSPIS). School of Social Science, Pulau Pinang, Malaysia, pp. 1-12. ISBN 978-967-11473-1-3
spellingShingle HM811-821 Deviant behavior. Social deviance
Bello Bada, Abdulrahman
Karupiah, Premalatha
Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria
title Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria
title_full Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria
title_fullStr Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria
title_full_unstemmed Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria
title_short Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria
title_sort building customers’ trust in the banking sector of sokoto state, nigeria
topic HM811-821 Deviant behavior. Social deviance
url http://eprints.usm.my/36787/
http://eprints.usm.my/36787/1/sspis_2014_1_-_12.pdf