Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria
Customers’ patronage in relation to banking sector, the use of its products and services are manifesting constant challenges for assessment of trust. Trust strongly depends on the level of improvement and banking commitment to customer satisfaction. However, trust is tied to some associated impor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
School of Social Science
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36787/ http://eprints.usm.my/36787/1/sspis_2014_1_-_12.pdf |
| Summary: | Customers’ patronage in relation to banking sector, the use of its products and services are
manifesting constant challenges for assessment of trust. Trust strongly depends on the level
of improvement and banking commitment to customer satisfaction. However, trust is tied
to some associated important dimensions which are: dispositional, institutional and
interpersonal. Therefore, this article tends to highlight the need for management and policy
makers in the banking sector to identify and understand the important of all the dimensions
stated above in building customers’ trust on bank, its products and services. Further, this
paper recommend the need for executive members of the banking sector to use any of the
identified dimensions that strongly influence or predicts customers’ trust on banking sector
to improve influential strategies for banking products and services. |
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