The Formalisation Of Social Engagement In The Medical Relief Ngo: The Evidence Of Mercy Malaysia

Social engagement involves the participation of a group people in undertaking collective activities in social community. The paper aims to examine the formalisation of NGO social engagement to their stakeholders. The MERCY's social engagement is not only focusing on the traditional forms of...

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Main Author: Abdul Aziz, Norazita Marina
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2016
Subjects:
Online Access:http://eprints.usm.my/36715/
http://eprints.usm.my/36715/1/aamj21s12016_7.pdf
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author Abdul Aziz, Norazita Marina
author_facet Abdul Aziz, Norazita Marina
author_sort Abdul Aziz, Norazita Marina
building USM Institutional Repository
collection Online Access
description Social engagement involves the participation of a group people in undertaking collective activities in social community. The paper aims to examine the formalisation of NGO social engagement to their stakeholders. The MERCY's social engagement is not only focusing on the traditional forms of reports i.e. social reports to the stakeholders but includes the forms of actions including conversation, behavioural explanations and reasonable conduct through negotiation of performance and impact among stakeholders. The social engagement paradigm emphasises on the rights and contracts between two parties (i.e. Accountor and Accountee). The qualitative research is employed by undertaking empirical case study research for MERCY, an international disaster relief NGO that highlight an understanding of social engagement through the power of negotiation. The data are gathered through indepth series of interviews and documentary reviews, which was analysed through thematic analysis. The fndings revelas the social "closeness" within the community can be seen from the moral values imperatives that had driven by the trustworthiness and willingness of the people in the community to engage in the volunteering work.
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spelling usm-367152017-09-26T08:12:22Z http://eprints.usm.my/36715/ The Formalisation Of Social Engagement In The Medical Relief Ngo: The Evidence Of Mercy Malaysia Abdul Aziz, Norazita Marina HD28-70 Management. Industrial Management Social engagement involves the participation of a group people in undertaking collective activities in social community. The paper aims to examine the formalisation of NGO social engagement to their stakeholders. The MERCY's social engagement is not only focusing on the traditional forms of reports i.e. social reports to the stakeholders but includes the forms of actions including conversation, behavioural explanations and reasonable conduct through negotiation of performance and impact among stakeholders. The social engagement paradigm emphasises on the rights and contracts between two parties (i.e. Accountor and Accountee). The qualitative research is employed by undertaking empirical case study research for MERCY, an international disaster relief NGO that highlight an understanding of social engagement through the power of negotiation. The data are gathered through indepth series of interviews and documentary reviews, which was analysed through thematic analysis. The fndings revelas the social "closeness" within the community can be seen from the moral values imperatives that had driven by the trustworthiness and willingness of the people in the community to engage in the volunteering work. Asian Academy of Management (AAM) 2016 Article PeerReviewed application/pdf en http://eprints.usm.my/36715/1/aamj21s12016_7.pdf Abdul Aziz, Norazita Marina (2016) The Formalisation Of Social Engagement In The Medical Relief Ngo: The Evidence Of Mercy Malaysia. Asian Academy of Management Journal (AAMJ), 21 (1). pp. 1-22. ISSN 1394-2603 http://web.usm.my/aamj/21s12016/aamj21s12016_7.pdf
spellingShingle HD28-70 Management. Industrial Management
Abdul Aziz, Norazita Marina
The Formalisation Of Social Engagement In The Medical Relief Ngo: The Evidence Of Mercy Malaysia
title The Formalisation Of Social Engagement In The Medical Relief Ngo: The Evidence Of Mercy Malaysia
title_full The Formalisation Of Social Engagement In The Medical Relief Ngo: The Evidence Of Mercy Malaysia
title_fullStr The Formalisation Of Social Engagement In The Medical Relief Ngo: The Evidence Of Mercy Malaysia
title_full_unstemmed The Formalisation Of Social Engagement In The Medical Relief Ngo: The Evidence Of Mercy Malaysia
title_short The Formalisation Of Social Engagement In The Medical Relief Ngo: The Evidence Of Mercy Malaysia
title_sort formalisation of social engagement in the medical relief ngo: the evidence of mercy malaysia
topic HD28-70 Management. Industrial Management
url http://eprints.usm.my/36715/
http://eprints.usm.my/36715/
http://eprints.usm.my/36715/1/aamj21s12016_7.pdf