Rural Tourism Destination Competitivenes
Of Kubah National Park In Sarawak: Tourists'
Perspective

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Rural Tourism Destination Competitivenes Of Kubah National Park In Sarawak: Tourists' Perspective

This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of adequate attentions on tourists' perceptions when designing a competitive paradigm for their development and management. This paper proposes a competitive model to evaluate important factors that l...

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Bibliographic Details
Main Authors:	Fung, Yee Law, May, Chiun Lo
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36693/ http://eprints.usm.my/36693/1/aamj21s12016_6.pdf

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