Examining The Effects Of Environmental Components On Tourism Destination Competitiveness: The Moderating Impact Of Community Support

Contemporarily, tourism sector is a highly competitive environment, which forces tourism players to provide better visitor services in order to stay competitive. In rural tourism, a growing niche in the tourism market, multiple components of environmental constructs play a crucial role in contrib...

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Main Authors: Chin, Chee Hua, Lo, May Chiun, Nair, Vikneswaran, Songan, Peter
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2016
Subjects:
Online Access:http://eprints.usm.my/36691/
http://eprints.usm.my/36691/1/aamj21s12016_4.pdf
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author Chin, Chee Hua
Lo, May Chiun
Nair, Vikneswaran
Songan, Peter
author_facet Chin, Chee Hua
Lo, May Chiun
Nair, Vikneswaran
Songan, Peter
author_sort Chin, Chee Hua
building USM Institutional Repository
collection Online Access
description Contemporarily, tourism sector is a highly competitive environment, which forces tourism players to provide better visitor services in order to stay competitive. In rural tourism, a growing niche in the tourism market, multiple components of environmental constructs play a crucial role in contributing to the sustainability and competitiveness of rural tourism destinations. Hence, this study examines the impact of environment components on development of rural tourism destination competitiveness from a local community perspective. In addition, community support was adopted as moderator variable to examine the relationship among the constructs. 299 respondents comprising of residents of rural tourism in Sarawak, Malaysia took part voluntarily in this study. Data analysis was performed using SPSS Version 21.0 and Smart PLS 2.0 (M3) to assess the developed model, based on path modelling and then bootstrapping. Interestingly, the fndings revealed that four of the environmental constructs have had a signifcant positive impact on destination competitiveness from local communities' perspective.
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spelling usm-366912017-09-20T08:00:23Z http://eprints.usm.my/36691/ Examining The Effects Of Environmental Components On Tourism Destination Competitiveness: The Moderating Impact Of Community Support Chin, Chee Hua Lo, May Chiun Nair, Vikneswaran Songan, Peter HD28-70 Management. Industrial Management Contemporarily, tourism sector is a highly competitive environment, which forces tourism players to provide better visitor services in order to stay competitive. In rural tourism, a growing niche in the tourism market, multiple components of environmental constructs play a crucial role in contributing to the sustainability and competitiveness of rural tourism destinations. Hence, this study examines the impact of environment components on development of rural tourism destination competitiveness from a local community perspective. In addition, community support was adopted as moderator variable to examine the relationship among the constructs. 299 respondents comprising of residents of rural tourism in Sarawak, Malaysia took part voluntarily in this study. Data analysis was performed using SPSS Version 21.0 and Smart PLS 2.0 (M3) to assess the developed model, based on path modelling and then bootstrapping. Interestingly, the fndings revealed that four of the environmental constructs have had a signifcant positive impact on destination competitiveness from local communities' perspective. Asian Academy of Management (AAM) 2016 Article PeerReviewed application/pdf en http://eprints.usm.my/36691/1/aamj21s12016_4.pdf Chin, Chee Hua and Lo, May Chiun and Nair, Vikneswaran and Songan, Peter (2016) Examining The Effects Of Environmental Components On Tourism Destination Competitiveness: The Moderating Impact Of Community Support. Asian Academy of Management Journal (AAMJ), 21 (1). pp. 1-30. ISSN 1394-2603 http://web.usm.my/aamj/21s12016/aamj21s12016_4.pdf
spellingShingle HD28-70 Management. Industrial Management
Chin, Chee Hua
Lo, May Chiun
Nair, Vikneswaran
Songan, Peter
Examining The Effects Of Environmental Components On Tourism Destination Competitiveness: The Moderating Impact Of Community Support
title Examining The Effects Of Environmental Components On Tourism Destination Competitiveness: The Moderating Impact Of Community Support
title_full Examining The Effects Of Environmental Components On Tourism Destination Competitiveness: The Moderating Impact Of Community Support
title_fullStr Examining The Effects Of Environmental Components On Tourism Destination Competitiveness: The Moderating Impact Of Community Support
title_full_unstemmed Examining The Effects Of Environmental Components On Tourism Destination Competitiveness: The Moderating Impact Of Community Support
title_short Examining The Effects Of Environmental Components On Tourism Destination Competitiveness: The Moderating Impact Of Community Support
title_sort examining the effects of environmental components on tourism destination competitiveness: the moderating impact of community support
topic HD28-70 Management. Industrial Management
url http://eprints.usm.my/36691/
http://eprints.usm.my/36691/
http://eprints.usm.my/36691/1/aamj21s12016_4.pdf