The Contribution Of Perceived Firm Marketing
Innovation Initiatives To Customer Perceived
Value And Loyalty: Does Switching Experience
Really Matter?

QR Code

The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter?

In recent years, perceived frm marketing innovation initiatives (PFMII) are increasingly considered as an important means to ensure customers' continued loyalty. Although customer perceived value is believed to be a potential mediator between PFMII and customer loyalty, much of the evidence...

Full description

Bibliographic Details
Main Authors:	Hui, Stephanie Wen Chuah, Marimuthu, Malliga, T. Ramayah, T. Ramayah
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36680/ http://eprints.usm.my/36680/1/aamj21s12016_1.pdf

Similar Items

Do the roles of dedication, constraint, and temptation-based mechanisms on customer loyalty vary for different length of relationship?
by: Chuah, Stephanie Hui-Wen, et al.
Published: (2017)

Does Flow Experience Really Matter among Hotel Employees in Sarawak?
by: Zaiton, Hassan, et al.
Published: (2018)

Does patient empowerment matter in building loyalty?
by: Amrul, A. M. A., et al.
Published: (2021)

Impact of shared beliefs on ‘‘perceived usefulness’’ and ‘‘ease of use’’ in the implementation of an enterprise resource planning system
by: Ramayah, T., et al.
Published: (2007)

Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda.
by: Thurasamy, Ramayah, et al.
Published: (2009)

The impact of organizational justice on the ethical leadership under the moderating influence of perceived support: A conceptual study
by: Halbusi, Hussam Al, et al.
Published: (2017)

Course Website Usage Does Prior Experience Matter?
by: Ramayah, T.
Published: (2006)

What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffe café
by: Ting, Hiram, et al.
Published: (2016)

Assessing perceived business success as a reflective-formative (Type II) second-order construct using PLS-SEM approach
by: Tehseen, Shehnaz *, et al.
Published: (2019)

Warning Signage on Cigarette Packaging and Buying Behaviour: Does It Really Matter?
by: Lau, Wee Ming, et al.
Published: (2016)

Library websites popularity: does Facebook really matter?
by: Mohd Zain, Wahidah, et al.
Published: (2014)

Persistence and Performance: Does Prior Learning Really Matter?
by: Latifah Abdol Latif ,, et al.
Published: (2009)

What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café
by: Ting, Hiram, et al.
Published: (2016)

Does perceived usefulness and perceived ease of use affect intention to use crowdfunding platforms?
by: Md Husin, Maizaitulaidawati, et al.
Published: (2019)

Splinting after carpal tunnel release: does it really matter?
by: Abdullah, Shalimar, et al.
Published: (2015)

Perceived Justice With Service Recovery, Recovery Satisfaction And Loyalty In An Airline Company: The Moderating Role Of Failure Attributions
by: Davoud, Nikbin
Published: (2013)

Contribution of Green Marketing to Brand Loyalty
by: Kuek, Way Teng
Published: (2013)

Resistance To Change And Erp Implementation Success: The Moderating Role Of Change Management Initiatives
by: U. Ahmed, Zafar, et al.
Published: (2006)

Do males really prefer non-fiction, and why does it matter?
by: Merga, Margaret
Published: (2017)

Does Perceived Organizational Support Mediate The Relationship Between Human Resource Management Practices And Organizational Commitment?
by: Mohd. Nasurdin, Aizzat, et al.
Published: (2008)

Correlation Of Change Communication Factorswith Perceived Success Of Change Initiatives In A Selected Organization
by: Abdullah, Mohammad Firdaus Low
Published: (2009)

Third Party Logistics Service Quality And The Moderating Role Of Switching Costs Between Customer Satisfaction And Behavioural Loyalty
by: Chin, Sze Hui
Published: (2014)

Role of faecalibacterium prausnitzii in Crohn's disease: Friend, foe, or does not really matter?
by: Gerasimidis, K., et al.
Published: (2014)

Democratic Representation in Japanese Defense Spending: Does Public Sentiment Really Matter?
by: Takao, Yasuo
Published: (2011)

Perceived Acceptance of Mobile Advertising in Maldives
by: Mohamed, Auzam
Published: (2016)

Effects of customer relationship management, customer perceived value and customer socio - demographic characteristics on bank customers’ loyalty in Ghana
by: Agbemabiese, George Cudjoe
Published: (2018)

When it comes to leadership, does gender matter?
by: Othman, Anwar Hasan Abdullah
Published: (2012)

Does Intention Really Lead to Actual Use of Technology? A Study of an E-learning System among University Students in Malaysia
by: Lo, May-Chiun, et al.
Published: (2015)

Pursuing green growth in technology firms through the connections between environmental innovation and sustainable business performance: Does service capability matter?
by: Fernando, Yudi, et al.
Published: (2019)

Work Statisfaction And Work Performance: How Project Managers In Malaysia Perceive It?
by: Jaafar, Mastura, et al.
Published: (2006)

The factor that contributed on perceived fairness in performance appraisal in care Ion Technoligist Sdn Bhd Kerteh / Siti Safura Muhamad Mustafa
by: Muhamad Mustafa, Siti Safura
Published: (2014)

Does Asset-Light Strategy Contribute to the Dynamic Efficiency of Global Airlines?
by: Wang, Wei-Kang, et al.
Published: (2017)

Capturing The 'Pioneering Minds' Via Human Capital: The Impact On Innovative Performance Of Malaysian Smes
by: Abdul Halim, Hasliza, et al.
Published: (2016)

The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
by: Jalalkamali, Mohammad
Published: (2008)

Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
by: Nordin, Norlisham
Published: (2008)

What lean is really about: Malaysian automotive perspective
by: Islam, A. S. M. Touhidul, et al.
Published: (2018)

The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention
by: T., Santhanamery, et al.
Published: (2017)

Perceived Risk and Consumer Buying Behavior for E-Commerce in Malaysia
by: Tan, Tzyy Tsong
Published: (2011)

Warning signage on cigarette packaging and buying behavior: Does it really matter?
by: Lau, Wee Ming, et al.
Published: (2016)

The Conceptualisation And Operational Measurement Of Price Fairness Perception In Mass Service Context
by: Srikanjanarak, Saowanee, et al.
Published: (2009)