APA (7th ed.) Citation

Hui, S. W. C., Marimuthu, M., & T. Ramayah, T. R. (2016). The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter? Asian Academy of Management (AAM).

Chicago Style (17th ed.) Citation

Hui, Stephanie Wen Chuah, Malliga Marimuthu, and T. Ramayah T. Ramayah. The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter? Asian Academy of Management (AAM), 2016.

MLA (9th ed.) Citation

Hui, Stephanie Wen Chuah, et al. The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter? Asian Academy of Management (AAM), 2016.