Influence Of Supervisory Control On
Salesperson Performance: Examining The Role
Of Adaptive Selling Behaviour As A Mediator

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Influence Of Supervisory Control On Salesperson Performance: Examining The Role Of Adaptive Selling Behaviour As A Mediator

Salespersons are the key marketing agent and they play a signifcant role in determining business successes of frms. In today's highly competitive business environment, frms are attempting to outperform each other. Product quality and performance are no longer the key diﬀerentiating factor. T...

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Bibliographic Details
Main Authors:	Kok, Leong Wong, Cheng, Ling Tan
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36679/ http://eprints.usm.my/36679/1/aamj21022016_8.pdf

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