Effect Of Management Commitment
To Internal Marketing On Employees'
Satisfaction. A Case Study: Imam Jafar
Sadegh Hospital Nurses

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Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses

Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the eﬀect of management commitment to internal m...

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Bibliographic Details
Main Authors:	Sharifabadi, Ali Morovati, Shahhosseini Bideh, Shima
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36677/ http://eprints.usm.my/36677/1/aamj21022016_6.pdf

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