Clustering Shoppers By Mall Experience For
Emerging Indian City

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Clustering Shoppers By Mall Experience For Emerging Indian City

India is undergoing drastic transformation in its organised retail sector. Followed by Tier 1 cities, Tier 2 cities are also witnessing an upsurge in retail malls, owing to the burgeoning middle class, growing income levels and a more accommodative attitude towards modern shopping formats. Howeve...

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Bibliographic Details
Main Authors:	Prashar, Sanjeev, Gupta, Sumeet, Singh, Harvinder, T. Sai Vijay , T. Sai Vijay, Parsad, Chandan
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36673/ http://eprints.usm.my/36673/1/aamj21022016_3.pdf

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