Using Analytic Hierarchy Process To Develop
Hierarchy Structural Model Of Consumer
Decision Making In Digital Market

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Using Analytic Hierarchy Process To Develop Hierarchy Structural Model Of Consumer Decision Making In Digital Market

In today's electronic era, e-commerce market is a very fast growing market. With the proliferation of the internet and web applications, customers are increasingly interfacing and interacting with web-based applications. They are shifting themselves offline to online which is creating challe...

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Bibliographic Details
Main Authors:	Singh, Depeesh Kumar, Kumar, Anil, Dash, Manoj Kumar
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36666/ http://eprints.usm.my/36666/1/aamj21012016_6.pdf

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