Segmenting Online Shoppers: A Study Of
Consumers' Web Portal Selection Motivations
For E-Shopping

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Segmenting Online Shoppers: A Study Of Consumers' Web Portal Selection Motivations For E-Shopping

As the internet permeates geographic boundaries and varied demographic strata, electronic commerce/online shopping is witnessing exponential growth. The objective of this research is to segment online shoppers based on attributes of web portals. A survey using a questionnaire was administered to...

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Bibliographic Details
Main Authors:	Prashar, Sanjeev, T. Sai Vijay, T. Sai Vijay, Parsad, Chandan
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36652/ http://eprints.usm.my/36652/1/aamj21012016_2.pdf

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