Exploring The Impact Of Islamic Business
Ethics And Relationship Marketing
Orientation On Business Performance: The
Islamic Banking Experience

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Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience

Relationship marketing emphasises the importance of building and maintaining longterm relationships with customers. Relationship marketing is strategic for banking institutions to have a better position in the market and to secure continuous banking relationships. Relationship marketing has inhere...

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Bibliographic Details
Main Authors:	Widana, Gusti Oka, Wiryono, Sudarso Kaderi, Purwanegara, Mustika Sufiati, Mohamad Toha, Mohamad Toha
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2015
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36630/ http://eprints.usm.my/36630/1/Art_1_%281%29_%281-25%29.pdf

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