Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
Relationship marketing emphasises the importance of building and maintaining longterm relationships with customers. Relationship marketing is strategic for banking institutions to have a better position in the market and to secure continuous banking relationships. Relationship marketing has inhere...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2015
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/36630/ http://eprints.usm.my/36630/1/Art_1_%281%29_%281-25%29.pdf |
| _version_ | 1848877964451643392 |
|---|---|
| author | Widana, Gusti Oka Wiryono, Sudarso Kaderi Purwanegara, Mustika Sufiati Mohamad Toha, Mohamad Toha |
| author_facet | Widana, Gusti Oka Wiryono, Sudarso Kaderi Purwanegara, Mustika Sufiati Mohamad Toha, Mohamad Toha |
| author_sort | Widana, Gusti Oka |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Relationship marketing emphasises the importance of building and maintaining longterm relationships with customers. Relationship marketing is strategic for banking
institutions to have a better position in the market and to secure continuous banking
relationships. Relationship marketing has inherently strong ethical roots. There is a
positive relationship between ethics and relationship marketing because ethical
principles constitute a precondition for creating the climate of collaboration necessary
for successful relationship marketing. Islamic banking is created under Islamic law and
is frequently considered ethical banking. To succeed in competition with conventional
banks, Islamic banks must offer unique services and products differentiated by the
implementation of Islamic business ethics. There is an opportunity for future empirical
research to understand the relationship of Islamic business ethics to relationship
marketing in creating the superior performance of Islamic banking. This study offers a
conceptual model for this empirical research. |
| first_indexed | 2025-11-15T17:23:48Z |
| format | Article |
| id | usm-36630 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:23:48Z |
| publishDate | 2015 |
| publisher | Asian Academy of Management (AAM) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-366302017-09-19T06:37:05Z http://eprints.usm.my/36630/ Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience Widana, Gusti Oka Wiryono, Sudarso Kaderi Purwanegara, Mustika Sufiati Mohamad Toha, Mohamad Toha HD28-70 Management. Industrial Management Relationship marketing emphasises the importance of building and maintaining longterm relationships with customers. Relationship marketing is strategic for banking institutions to have a better position in the market and to secure continuous banking relationships. Relationship marketing has inherently strong ethical roots. There is a positive relationship between ethics and relationship marketing because ethical principles constitute a precondition for creating the climate of collaboration necessary for successful relationship marketing. Islamic banking is created under Islamic law and is frequently considered ethical banking. To succeed in competition with conventional banks, Islamic banks must offer unique services and products differentiated by the implementation of Islamic business ethics. There is an opportunity for future empirical research to understand the relationship of Islamic business ethics to relationship marketing in creating the superior performance of Islamic banking. This study offers a conceptual model for this empirical research. Asian Academy of Management (AAM) 2015 Article PeerReviewed application/pdf en http://eprints.usm.my/36630/1/Art_1_%281%29_%281-25%29.pdf Widana, Gusti Oka and Wiryono, Sudarso Kaderi and Purwanegara, Mustika Sufiati and Mohamad Toha, Mohamad Toha (2015) Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience. Asian Academy of Management Journal (AAMJ), 20 (1). pp. 1-25. ISSN 1394-2603 http://web.usm.my/aamj/20012015/Art%201%20(1)%20(1-25).pdf |
| spellingShingle | HD28-70 Management. Industrial Management Widana, Gusti Oka Wiryono, Sudarso Kaderi Purwanegara, Mustika Sufiati Mohamad Toha, Mohamad Toha Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience |
| title | Exploring The Impact Of Islamic Business
Ethics And Relationship Marketing
Orientation On Business Performance: The
Islamic Banking Experience |
| title_full | Exploring The Impact Of Islamic Business
Ethics And Relationship Marketing
Orientation On Business Performance: The
Islamic Banking Experience |
| title_fullStr | Exploring The Impact Of Islamic Business
Ethics And Relationship Marketing
Orientation On Business Performance: The
Islamic Banking Experience |
| title_full_unstemmed | Exploring The Impact Of Islamic Business
Ethics And Relationship Marketing
Orientation On Business Performance: The
Islamic Banking Experience |
| title_short | Exploring The Impact Of Islamic Business
Ethics And Relationship Marketing
Orientation On Business Performance: The
Islamic Banking Experience |
| title_sort | exploring the impact of islamic business
ethics and relationship marketing
orientation on business performance: the
islamic banking experience |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/36630/ http://eprints.usm.my/36630/ http://eprints.usm.my/36630/1/Art_1_%281%29_%281-25%29.pdf |