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A Model Of Factors’ Effects On Brand Identification: Evidence From Iran

Social identification is essentially a perception of oneness with a group of persons. This study designs a model that tests and identifies social factors affecting brand identification. A convenience sample of 383 visitors to Ala Eddin Market (Mobile Market in Tehran) was surveyed. A series of li...

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Bibliographic Details
Main Authors:	Azizi, Shahriar, Daei, Zahra
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2014
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36628/ http://eprints.usm.my/36628/1/Art_7%28123-140%29.pdf

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