Attitudes Toward Mobile Advertising:
A Study Of Mobile Web Display And
Mobile App Display Advertising

QR Code

Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising

The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Many firms in Vietnam have invested numerous resources in this field, and an in-depth understanding of mobile advertising is necessary to develop a succes...

Full description

Bibliographic Details
Main Authors:	Tri Dinh Le, Tri Dinh Le, Ho Nguyen, Bao Tran
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2014
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36626/ http://eprints.usm.my/36626/1/Art_5%2887-104%29.pdf

Similar Items

Perceived Acceptance of Mobile Advertising in Maldives
by: Mohamed, Auzam
Published: (2016)

Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults in Malaysia
by: Zhang, Shan
Published: (2014)

An Exploratory Study on the Consumer Attitudes toward Mobile Advertising Targeted To College Students in Klang Valley, Malaysia
by: Tan, E Teng
Published: (2011)

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
by: Hussein, Zuhal
Published: (2011)

Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising
by: Yan, Yuzhen
Published: (2013)

Factor Of Consumers Attitude Toward Mobile Advertising
by: Sea, Su Yee
Published: (2014)

Consumer attitude towards mobile advertising in Malaysia
by: Lo, James Teck Lun, et al.
Published: (2014)

Personalising mobile advertising based on users’ installed apps
by: Reps, Jenna, et al.
Published: (2014)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
by: Shaizatulaqma, Kamalul Ariffin, et al.
Published: (2016)

A Hypothetical Comparison between Event Marketing and Conventional Advertising
by: Ara, Husna, et al.
Published: (2014)

A Hypothetical Comparison between Event Marketing and Conventional Advertising
by: Ara, Husna, et al.
Published: (2014)

The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
by: Abdollahi, Bita
Published: (2009)

Factors Influencing Malaysian Users’ Satisfaction and Loyalty of Mobile Instant Messaging (MIM) Apps Services
by: Lu, Wenwen
Published: (2013)

Usability Issue Of Small Screen Displays For Mobile Learning
by: Syahrul Nizam, Junaini
Published: (2003)

Moving Towards Cashless Society: Malaysian Consumers Intention To Adopt Near Field Communication (Nfc) - Enabled Mobile Payment
by: Balachandran, Dhaarshini
Published: (2022)

Can Ethnically Targeted Advertising Work For Malay Adolescents?: The Moderating Role Of The Strength Of Ethnic Identity
by: Butt, Muhammad Mohsin, et al.
Published: (2012)

Competencies, Employability, Mobility And Work-life Integration: An Antecedent-outcome Study Of “new Careers”
by: Samuel , Rachel Samuel
Published: (2009)

Factors Influencing Students’ Resistance To Change And Intention To Use Mobile Learning In Saudi Arabia
by: Jassim H, Alsihati Essa
Published: (2023)

Mobile Augmented Reality Advertising (MARA) for Printed Media Microenterprise
by: Harwati, Idris
Published: (2020)

Smart mobile advertiser (SMA)
by: Mohd Shahrul Khairy, Awang Kenal
Published: (2010)

Consumers' permission in mobile advertising
by: Lim, Fong Hoong
Published: (2011)

Exploring mobile social media advertising towards purchase intention: the roles of Ducoffe’s web advertising model, credibility, and incentives
by: Chan, Wen Shen, et al.
Published: (2019)

APP 414-APP 374 - RAMALAN PERNIAGAAN DAN EKONOMI APRIL 1999.pdf
by: PPP, Pusat Pengajian Pengurusan
Published: (1999)

The Malaysian’s Perception on Premium Print Advertisement
by: Lim, John Kheng Hock
Published: (2012)

Consumer Behavior towards Mobile Phones: A Look at the Product and Technology
by: Shamsuddeen, Babangida Umar
Published: (2013)

APP301 - SAINS PENGURUSAN - FEBRUARI 2000.
by: PPP, Pusat Pengajian Pengurusan
Published: (2000)

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
by: Alwie, Aryaty
Published: (2001)

The relationship between attitude, intention and behavior towards mobile advertising amongst undergraduate students
by: Abu Seman, Noor Aslinda
Published: (2018)

The Impact Of Service Quality On Loyalty Intention And Customer Satisfaction: The Moderating Effect Of Price Fairness And Switching Cost Of Prepaid Mobile Phone Users In Thailand
by: Srikanjanarak, Saowanee
Published: (2010)

Business Ethics for Mobile Network Operators
by: Sorooshian, Shahryar
Published: (2017)

Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia
by: Shen, Jiayuan
Published: (2014)

Perception on Social Media Advertising among Malaysian Youth
by: Anand, Archana
Published: (2013)

Advertising on Social Media and Benefits to Brands
by: Ohajionu, Uchechi Cynthia, et al.
Published: (2015)

APP 373 ï¿½ PRODUCTIVITY AND QUALITY CONTROL FEB 01.
by: PPP, Pusat Pengajian Pengurusan
Published: (2001)

APP373 - Productivity And Quality Control - February - March 2001
by: PPP, Pusat Pengajian Pengurusan
Published: (2001)

Attitude And Belief Towards Effective Information Sharing
by: Annamalai, Sinna Annamalai
Published: (2006)

A Study on Rural Youth's Shopping Preferences towards Mobile Phones and Personal Computers
by: Gowda, Kavitha R., et al.
Published: (2015)

An Examination on Successful Mobile Advertising Factors in Malaysia
by: Ch'ng, Wei Wei
Published: (2013)

APP 373 - PRODUCTIVITY AND QUALITY CONTROL FEB-MAC 2001.pdf
by: PPP, Pusat Pengajian Pengurusan
Published: (2001)