Electronic Consumer Style Inventory: Factor
Exploration And Multi-Comparison Analysis

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Electronic Consumer Style Inventory: Factor Exploration And Multi-Comparison Analysis

The objective of this research article is to identify the factors of consumer decisionmaking style in the context of electronic purchasing and test the significance of these factors on the basis of gender and age of respondents through multi-comparison analysis. Data for this report came from a su...

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Bibliographic Details
Main Authors:	Dash , Manoj Kumar, Kumar, Anil
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2014
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36622/ http://eprints.usm.my/36622/1/Art_3%2843-66%29.pdf

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