Investigating The Relationship Between Key
Account Management Performance And
Repeat Orders: Does The Length Of The
Relationship Matter?

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Investigating The Relationship Between Key Account Management Performance And Repeat Orders: Does The Length Of The Relationship Matter?

While a significant amount of research has examined the effectiveness of key account management, there is a surprising lack of studies that examine the dyadic outcome of key account management performance. The present research aims to examine the influence of key account management performance on...

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Bibliographic Details
Main Authors:	Mohd. Noor, Nor Azila, Ahmad, Kawsar
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2014
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36621/ http://eprints.usm.my/36621/1/Art_2%2823-42%29.pdf

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