Structural Relationships Between Perceived
Risk And Consumers Unwillingness To Buy
Home Appliances Online With Moderation Of
Online Consumer Reviews

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Structural Relationships Between Perceived Risk And Consumers Unwillingness To Buy Home Appliances Online With Moderation Of Online Consumer Reviews

This study aims to examine the effect of perceived risk factors (i.e. perceived performance risk, financial risk, time-loss risk, psychological risk and source risk) on consumers' unwillingness to buy home appliances online. The moderation of online consumer reviews with the relationship bet...

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Bibliographic Details
Main Authors:	Ibrahim, Syarafina, Mohd Suki, Norazah, Harun, Amran
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2014
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36615/ http://eprints.usm.my/36615/1/Art_4_%2873-92%29.pdf

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