B. Kim, R., & Zhao, M. (2014). Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty. Asian Academy of Management (AAM).
Chicago Style (17th ed.) CitationB. Kim, Renee, and Monica Zhao. Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty. Asian Academy of Management (AAM), 2014.
MLA (9th ed.) CitationB. Kim, Renee, and Monica Zhao. Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty. Asian Academy of Management (AAM), 2014.
Warning: These citations may not always be 100% accurate.