Classifying Consumers Based Upon Their Proenvironmental Behaviour: An Empirical
Investigation

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Classifying Consumers Based Upon Their Proenvironmental Behaviour: An Empirical Investigation

Despite a wide applicability of demographic and psychographic variables for segmentation criteria, past research indicates that these variables are not as effective as behavioural variables. The present empirical study’s focus is determining different typologies of Indian consumers, which exist i...

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Bibliographic Details
Main Authors:	G. Modi, Ashwin, D. Patel, Jayesh
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2013
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36606/ http://eprints.usm.my/36606/1/art_5_%2885-104%29.pdf

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