Consumer Motivation And Concern Factors
For Online Shopping In Turkey

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Consumer Motivation And Concern Factors For Online Shopping In Turkey

Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. The purpose of this study is to explore the influences of different values and concerns affecting search and purchase intentions of consumers and to build an...

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Bibliographic Details
Main Author:	Ceren Topaloğlu, Ceren Topaloğlu
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2012
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36578/ http://eprints.usm.my/36578/1/AAMJ_17.2.1.pdf

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